Raising the money might be fast but it wasn't easy. As expected there were people who regarded the campaign as a scam and probably the biggest social media con in Nigeria. They believed it was an exploitation of people's gullible nature of what they read on social networks. People were more likely to believe what was seen repeatedly on social media without verifying it, and the [un]fortunate part was it spreads fast.
For instance, someone sent a broadcast to me about the #SaveFunmi campaign and the first line read "Help my friend Funmi…"
It was only natural for me to ask, "Do you actually know the gitl?"
The response was, "No, someone that knew the girl sent it to me."
"Are you sure the person knows the girl?"
The response was, "Of course now, why would she send it if she didn't know the girl?"
"Well, you did."
Imagine I did not verify it and decided to pass it along. Imagine I assumed that my friend knew her and used that as a reference to defend the campaign. My credibility increases the credibility of the campaign/con. People usually include on their Twitter bio "ReTweets are not Endorsements" but it was, always. You shouldn't expect to say something and not want people to assume you stand for it. It was better off not to write at all. Twitter might be 140 characters yet people find it difficult to pay attention to every single word.
I am not interested if the campaign was fact/scam but I have to applaud the organizers, they reached their goal. This campaign also revealed to me a fear I have of the growth of social media in Nigeria. Nigerians [on average] are too lazy to verify any information. Once they read any news/information their first action was to pass it on to their friends.