Monday, August 13, 2012


I watched an ad on Bloomberg TV and I fell in love with it. The ad was for Bank of Singapore and the title was Hardworking. I would love to describe it but that might spoil the "Wow! factor" goes like this. A middle-aged man is changing one of the front tires of a Bentley. He is corporately dressed, without the suit, and his sleeves rolled up to his elbow. Another man, corporately dressed, assisted him by rolling the spare tire to him  and watched the tire changed. 
The voice-over in the ad goes "You've come this far but you will never forget what brought you hear in the first place..."

 Guess who owned the Bentley?


  1. that is what we call value. I wonder how many rich naija guys can bend down and change the tires of their car while their drivers stand watching.

  2. We don't have to limit it to Nigeria, but I get your point. Pride comes with status.