Monday, August 13, 2012
I watched an ad on Bloomberg TV and I fell in love with it. The ad was for Bank of Singapore and the title was Hardworking. I would love to describe it but that might spoil the "Wow! factor" anyway...it goes like this. A middle-aged man is changing one of the front tires of a Bentley. He is corporately dressed, without the suit, and his sleeves rolled up to his elbow. Another man, corporately dressed, assisted him by rolling the spare tire to him and watched the tire changed.
The voice-over in the ad goes "You've come this far but you will never forget what brought you hear in the first place..."
Guess who owned the Bentley?